Online Press Kit

Thank you for visiting our Online Press Kit! Feel free to evaluate and use the following resources for preparation for articles, interviews, radio/tv/podcast appearances, workshops, or joint ventures. We would love to be a partner in your print and online media, broadcasting, journalistic, blogging, or podasting endeavors. If you have any questions, please feel free to contact Cindy Locher, BCH, MNLP at or by phone at (952) 356-0010.

ChangeWorks Hypnosis Center

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ChangeWorks Hypnosis Center is the place for you to reinvent and empower yourself to be the person you wish to be. Most people in life find that they need help along the way to make their life more enjoyable and fulfilling; to change those habits that they just can’t seem to change themselves. ChangeWorks is unlike any other hypnosis provider in that we incorporate multiple, highly sophisticated techniques into our client work.

Full Company Profile and Information at

Cindy Locher, BCH, MNLP

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Short Biography:
Cindy Locher, BCH is a Hypnotherapist and Master NLP Practitioner; her passion and purpose in life is to help others cultivate a mindset for success and realize the true potential of their “Magical Minds.” Cindy has built a successful private practice, is the author of Mastering the Art of Success, (2012) with co-authors Jack Canfield and Mark Victor Hansen (of the Chicken Soup for the Soul series), and Creating Resilience: Ego Strengthening Hypnosis Scripts (2014). She has also authored and published over 30 audio programs using hypnosis and NLP for personal transformation. Cindy speaks professionally on success topics and is renowned for her hypnosis audios. Cindy lives and works in Apple Valley, Minnesota. Cindy founded the Midwest Hypnotherapy Academy, a Minnesota state licensed school of hypnotherapy.

Cindy Locher is a board certified hypnotherapist, author, speaker, coach, mentor, and an authority on mindset mastery for behavioral change. Her powerful approach includes a variety of proven techniques for rapid transformation. If you have a burning desire to take your life to the next level, Cindy will help you do that. She is passionate about teaching others to use the untapped power of their “Magical Minds” and creating massive confidence and personal change for her clients.

Medium and Long Biographies (Rich Text File)


Podcast Samples

Hypnosis Today Radio was a one-hour format airing from 2009 to 2016 highlighting the benefits of hypnosis for a wide variety of issues and featuring prominent names in the fields of hypnosis and personal transformation. Listen to selected shows below:

Listen to All Hypnosis Today and Hypnotic Radio Hour Episodes on SoundCloud

Guest Radio Appearances

Cindy’s 2013 appearance on EdgeTalk Radio
Cindy’s 2011 appearance on KYMN FM’s The Wayne Eddy Affair

Keynote Speaking

Cindy’s keynote talk is Your Magical Mind, a motivational talk that shows the audience or listeners

  • what is happening in your mind when they feel stuck;
  • that if you are able to imagine something then the capability lies within you;
  • teaches the five ways the subconscious mind learns, so that you can intentionally program your own subconscious mind, using those hard-wired learning pathways;
  • gives concrete evidence that you are capable of more than you previously thought possible.
  • WARNING: once you have learned and accepted the ideas presented in this talk, you will never be able to see yourself, your life and your world the same way again!

This is a motivational talk suited to entrepreneurs, business professionals and anyone who feels they want more out of life but are just not sure what is holding them back!

Cindy also speaks to other health practitioners at conferences nationwide on the following topics:

  • How to use language patterns to prime your clients for success;
  • Medical Hypnosis;
  • The Insomnia-Blood Sugar Connection: The relationship between blood sugar, insomnia, obesity, anxiety and depression. Could the root cause of your client’s symptoms be poor blood sugar management? Yes, and Cindy will teach you interventions so that you can help your client not only sleep better and feel better today but for the long term.

These topics have been taught at the National Guild of Hypnotists national conference; the national conference of the International Medical and Dental Hypnotherapy Association, and HypnoThoughts Live convention in Las Vegas.

Books by Cindy Locher

Mastering The Art of Success Description and Ordering
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Creating Resiliance: Ego Strengthening Hypnosis Scripts Description and Ordering
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Introductory Chapter and Sample Script (PDF)

The Art of Spiritual Hypnosis Description and Ordering
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Potential Interview Questions:

1. What led you to become a hypnotherapist?
2. What are the most common misconceptions about professional hypnosis?
3. How are entrepreneurs using hypnosis to up-level their income and overall success?
4. What are some things listeners can do right now to improve their mindset for success?
5. What advice do you have for someone who is currently facing challenges in their life?
6. What is “personal resilience,” and why is it important to creating a successful and happy life?
7. What was the inspiration for your book?
8. Where can listeners purchase a copy of your book?
9. Can hypnosis be done over the phone?
10. How can listeners get more information about you?
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